“A Mind Full of Light Leaves No Dwelling Space for Darkness.”
A community that embraces stress and trauma-related disorders with the same respect and honor associated with any other medical, racial, sexual, or religious difference within our society.
To provide well-being research, information, feedback, and career promotion that enables improved behavioral health awareness, patience, and support, ultimately stomping the current stigma.
The US is experiencing a behavioral health crisis, represented by large and growing, yet vastly understated, stress and trauma-related disorder prevalence. This problem is compounded by a shortage of behavioral health professionals and lack of treatment precision and innovation.
1) Awareness – Many reports state that one in five Americans experience a behavioral health disorder. When we add the drug/alcohol abuse, sexual victimized, domestic violence, unwilling survey participants, and other traumatized populations, this rate increases significantly.
2) Stigma – The shame, fear, embarrassment, and professional risk further promote the understatement of trauma disorders. Lack of willingness to talk about or seek support for well-being challenges creates further risk for the survivor, family, and community, should the severity worsen.
3) Shortage of Treatment Professionals – The National Council for Behavioral Health reports that 77% of counties across the country have severe shortages of behavioral health professions. Many are reaching retirement age, without enough young replacement professionals in the pipeline. Marketing to attract new graduates to the field is virtually nonexistent and salaries don’t often track with other healthcare specialists.
4) Treatment Access and Effectiveness – Expense and insurance coverage limits care to some populations in need, while the process of introducing more effective treatment (medication, alternative modalities, etc.) faces sometimes prohibitive government and insurance regulation.
Stomp The Stigma uses a the 4A strategy (Attitudinal Research, Awareness Events, Assessments, and Ambassadors) addressing the national behavioral health and well-being challenge. Given the strong stigma carried by the entire behavioral health subject, there must first be an ongoing understanding of the attitude drivers, by segment. Next, we must become factually aware of the reach, depth, and intensity variance of behavioral health factors. Recognition that simple Compass Assessments, based on predictive analytics, can reveal directional indicators of imbalance is the third “A”. Finally, the Youth Ambassadors Program promotes interest in college major in psychology-related fields and encourages creative and innovative thinking in a career category that currently faces a shortage of professionals.
Stomp the Stigma is a division of HLN Global Marketing, which has produced events, focus groups, and strategic marketing for such companies as Nike, McDonald’s, Verizon, ExxonMobil and the United Way over the past 25 years. Led by Mark Lawrence, a graduate of The Wharton School and Cornell University, HLN Global Marketing is committed to battling our community challenges with behavioral health and well-being, just as it has successfully marketed for some of America’s most recognizable companies – with a sound branding strategy that delivers positive ROI for all sponsors, foundations, government/partner agents, and private stakeholders.