LEARN ABOUT THOSE WHO GO ABOVE & BEYOND
Review our six questions to ask and learn how to identify cause marketing programs you can feel good about.
Transparency is important. Organizations that can explain who they are and what they’re trying to accomplish have a singularity of purpose and a commitment to focused institutional change.
Your charity should be able to communicate what it is trying to do. Good organizations relish this opportunity. They know what they are working toward today and tomorrow.
Ask your organization what it has done to make the issue it confronts better. What are its results?
If you support the mission of an organization, ask yourself if its programs also make sense. You believe in the cause, and you hope for the end result, but is the organization working toward that result in a way that seems rational and productive to you?
Don’t support the organization until you feel comfortable with it. You can check with the IRS or your state attorney general’s office. Call the President of the organization, and ask the questions you need answered before you can be assured this is a good use of your money. Do whatever it takes to put your mind at ease. Use your rights to gather data so that you will be comfortable. Good charities will encourage this. A happy and trusting donor is a willing and supportive donor.
We like to think of giving to an organization as a long-term commitment. Ask yourself if your charity is the type of organization to which you’re willing to make a long-term commitment? We promise to continue working towards addressing the issues we both think are so vital. Find an organization you can support for many years to come. When you find that charity donate. Only then will long-term sustainable change take place.
Explore how our partners work with Stop The Stigma to help us raise money, attract attention and garner support.